Sway and The Grime Business

Yet again the Red Bull Music Academy podcasts are teaching me something.
The fact that I’m doing things the right way, composing in the right way, tells me I’m on the right track.
Sway is a different case, at only 23 promoting and selling his music so well, he didn’t require a label to push himself to the forefront.
I think we can all learn a lot from his business savvy, as well as a never say die attitude.
He’s now put himself in the position of being able to pick and demand the right deal to take his music to the next level.
Doing a cleverly timed answer record to Tipsy (Pepsi), selling Cds on the street, outside clubs, performing anywhere and anywhere.
This is something I really want to do more of, but in China, not much chance.
No one buys any music, it’s pirated, downloaded, copied etc. Performance great, but few really care about the music, some yes but not many.
Think this kind of promo would be better served in the right city back in the Uk. You have to have an audience to sell to and clubs to go to in the first place right?
But it still shows you what can be done, how any work with other people is done for position, I’ve heard this from 430 West before, but I think you have to be
careful the music doesn’t suffer as a result…

Till next time, stay strong and don’t give in…

Paul Bishop
The Ghost That Walks